Explore TAAF Cities, our latest national initiative

TAAF is promoting safety, fostering belonging, and advancing prosperity for the 25 million AANHPIs across the country.
We do this by building safety in cities, advocating for the teaching of AAPI history in classrooms, advancing decision makers and creatives in Hollywood and journalism, ensuring that we are represented across all levels of leadership, and conducting research to inform our communities.
TAAF Signature Projects
TAAF innovates our own projects, identifying initiatives that do not exist, in order to strengthen the national movement for AAPI prosperity.
Unlocking Unprecedented Change
TAAF
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Zoom
Pioneering AAPI support through employee initiatives and philanthropy

Amid rising incidents of hate and violence across the United States against AAPIs in 2020, employees at Zoom formed an employee resource group, Pacific Islanders and Asian Cultures Together (PACT), to vocalize their personal stories and bring their most authentic selves to work. In response, Zoom made a $5 million, 5-year commitment to support the AAPI community by joining the AAPI Giving Challenge.

2024
TAAF
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KKR
Fostering inclusive work environments and supporting AAPI nonprofits

KKR is committed to supporting AAPI communities by fostering an inclusive work environment, supporting AAPI nonprofits, and sharing resources to benefit the community during COVID and beyond. KKR, in partnership with TAAF, has hosted an annual AAPI ERG Networking Reception to convene NYC-based business leaders for an evening of community building, leveraging the power of Employee Resource Groups to build a robust corporate leadership network that can strengthen pipelines for AAPI employees across organizations. In 2020, KKR and its employees established a $50 million relief effort to help communities most affected by the pandemic.

2023
TAAF
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Mastercard
Supporting AAPI small businesses

As an AAPI Giving Challenge Partner, Mastercard is committed to supporting AAPIs by lifting up AAPI small businesses to advance sustainable change in historically marginalized communities.

2023
TAAF
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Bank of America
Investing in Asian American communities

Bank of America is committed to supporting AAPI communities through cultural heritage programs, community involvement, and creating opportunities for professional development.

2023
TAAF
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Mastercard
Celebrating the Respect for Marriage Act with the South Asian LGBTQ+ community.

Shamina Singh, founder and president of Mastercard’s Center for Inclusive Growth and Maneesh Goyal, founder & partner at SONA & SONA Home, brought together 200+ Desi/South Asian and LGBTQ+ leaders and allies for a celebration of the passage of the Respect for Marriage Act and to uplift LGBTQ+ role models in the South Asian community.

Mastercard LGBTQ+ Event
2023
TAAF
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Procter & Gamble
Committed to elevating stories that embrace the AAPI experience

Procter & Gamble brings representative and equitable storytelling to embrace the AAPI experience and bring communities together. As part of P&G's ongoing advocacy for equality and inclusion, they are taking meaningful action to elevate their partners, providing much needed support.

"The Name"
2022
TAAF
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Walmart.org
Addressing systemic racism

In 2021, Walmart and the Walmart Foundation founded the Walmart.org Center for Racial Equity with a $100 million commitment over five years to address the systemic racism and accelerate change. Walmart joined the AAPI Giving Challenge as a founding partner to support projects that drive impact for the AAPI community.

Center for Racial Equity
2022
Together We Build a groundbreaking movement.
$2.8 billion
in impact catalyzed by our AAPI Giving Challenge partners across 3 years
Including through grant making to AAPI organizations, investments in diversity programs, support for AAPI businesses, and in-kind services since 2021
50%
of the AAPI population
Served by TAAF's Anti-Hate National Network, powered by 56 grantee partners across 14 key metropolitan areas
5,942
individuals trained
In 169 public safety trainings via the TAAF Anti-Hate National Network in 2024
113
organizations
Were given grants, sponsorships, or donations directly by TAAF in 2024
66
rising storytellers
In entertainment and journalism were supported through TAAF's Narrative Change funding in 2024
9,681
people were surveyed in TAAF’s research in 2024
Including through our 2024 STAATUS Index, Youth Mental Health Study, and Seattle & New York City Safety Studies
18,273
community members
Served by TAAF's Anti-Hate National Network, including 1,434 survivors and victims of hate, bias, and gender-based violence
37
corporate partners
Joined the TAAF ERG Network
1,200
leaders and community members
From nonprofits, foundations, corporate partners, media, and government came together for TAAF’s Heritage Month Summit in 2024
$1.05 billion
of support to AAPI communities
Reported in 2023 by 77 Giving Challenge partners (corporates, foundations, individuals) across direct grants, pro bono, supplier diversity, and leadership programs
280+
instructional resources are available on the AAPI History Hub
Created with 19 different educational partners
11
languages
Available to report incidents in the AAPI Hate Tracker

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