TAAF is dedicated to building safety, prosperity, and belonging for the 24 million AANHPIs across the country.
Through our core pillars of anti-hate, education, narrative change, and resources + representation, we're mobilizing against hate, cultivating belonging through education, and reclaiming our narratives.
TAAF Signature Projects
TAAF innovates our own projects, identifying initiatives that do not exist, in order to strengthen the national movement for AAPI prosperity.
Unlocking Unprecedented Change
TAAF
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Zoom
Pioneering AAPI support through employee initiatives and philanthropy

Amid rising incidents of hate and violence across the United States against AAPIs in 2020, employees at Zoom formed an employee resource group, Pacific Islanders and Asian Cultures Together (PACT), to vocalize their personal stories and bring their most authentic selves to work. In response, Zoom made a $5 million, 5-year commitment to support the AAPI community by joining the AAPI Giving Challenge.

2024
TAAF
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KKR
Fostering inclusive work environments and supporting AAPI nonprofits

KKR is committed to supporting AAPI communities by fostering an inclusive work environment, supporting AAPI nonprofits, and sharing resources to benefit the community during COVID and beyond. KKR, in partnership with TAAF, has hosted an annual AAPI ERG Networking Reception to convene NYC-based business leaders for an evening of community building, leveraging the power of Employee Resource Groups to build a robust corporate leadership network that can strengthen pipelines for AAPI employees across organizations. In 2020, KKR and its employees established a $50 million relief effort to help communities most affected by the pandemic.

2023
TAAF
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Mastercard
Supporting AAPI small businesses

As an AAPI Giving Challenge Partner, Mastercard is committed to supporting AAPIs by lifting up AAPI small businesses to advance sustainable change in historically marginalized communities.

2023
TAAF
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Bank of America
Investing in Asian American communities

Bank of America is committed to supporting AAPI communities through cultural heritage programs, community involvement, and creating opportunities for professional development.

2023
TAAF
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Mastercard
Celebrating the Respect for Marriage Act with the South Asian LGBTQ+ community.

Shamina Singh, founder and president of Mastercard’s Center for Inclusive Growth and Maneesh Goyal, founder & partner at SONA & SONA Home, brought together 200+ Desi/South Asian and LGBTQ+ leaders and allies for a celebration of the passage of the Respect for Marriage Act and to uplift LGBTQ+ role models in the South Asian community.

Mastercard LGBTQ+ Event
2023
TAAF
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Procter & Gamble
Committed to elevating stories that embrace the AAPI experience

Procter & Gamble brings representative and equitable storytelling to embrace the AAPI experience and bring communities together. As part of P&G's ongoing advocacy for equality and inclusion, they are taking meaningful action to elevate their partners, providing much needed support.

"The Name"
2022
TAAF
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Walmart.org
Addressing systemic racism

In 2021, Walmart and the Walmart Foundation founded the Walmart.org Center for Racial Equity with a $100 million commitment over five years to address the systemic racism and accelerate change. Walmart joined the AAPI Giving Challenge as a founding partner to support projects that drive impact for the AAPI community.

Center for Racial Equity
2022
Together We Build a groundbreaking movement.
$2.8 Billion
All time Giving Challenge reported spend
Since 2021
50%
Of AANHPI population
Covered by TAAF’s Anti-Hate National Network, made up of 56 grantee partners collectively serving 14 regions
12,456 individuals
Trained in upstander or bystander safety and protection practices
Via the TAAF Anti-Hate National Network to date
99
Grants, sponsorships, and awards in 2024
To over 89 organizations (as of Dec 1)
4,052
Press hits
For May Heritage Month
9,681
AANHPIs surveyed in our research this year
Including 2024 STAATUS Index, Youth Mental Health Study, and New York and Seattle Safety Studies
6,684
Survivors and victims of hate & bias
Served by TAAF’s Anti Hate National Network
37
Corporates
Who joined the TAAF ERG Network
4,465
Leaders, community members, and grantees
Convened at TAAF events
$34.3 Million
Contributed by Giving Challenge partners
To AANHPI community & causes in 2023
286
Lesson plans available on the AAPI History Hub
Created with 19 different educational partners
11
Languages
Available for AAPI Hate Tracker

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