Amid rising incidents of hate and violence across the United States against AAPIs in 2020, employees at Zoom formed an employee resource group, Pacific Islanders and Asian Cultures Together (PACT), to vocalize their personal stories and bring their most authentic selves to work. In response, Zoom made a $5 million, 5-year commitment to support the AAPI community by joining the AAPI Giving Challenge.

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KKR is committed to supporting AAPI communities by fostering an inclusive work environment, supporting AAPI nonprofits, and sharing resources to benefit the community during COVID and beyond. KKR, in partnership with TAAF, has hosted an annual AAPI ERG Networking Reception to convene NYC-based business leaders for an evening of community building, leveraging the power of Employee Resource Groups to build a robust corporate leadership network that can strengthen pipelines for AAPI employees across organizations. In 2020, KKR and its employees established a $50 million relief effort to help communities most affected by the pandemic.

As an AAPI Giving Challenge Partner, Mastercard is committed to supporting AAPIs by lifting up AAPI small businesses to advance sustainable change in historically marginalized communities. The Mastercard Center for Inclusive Growth is supporting TAAF's new Small Business Initiative focused on promoting AAPI entrepreneurship and business development to foster a more inclusive and equitable economy in NYC. The initiative is guided by our landmark landscape analysis of AAPI small businesses in NYC which highlights the key challenges and needs within the community.

Bank of America is committed to supporting AAPI communities through cultural heritage programs, community involvement, and creating opportunities for professional development. In partnership with TAAF, Bank of America committed $3M in grants to provide critical support to underserved AAPI communities, which was redistributed to 13 organizations providing direct services, language access, and capacity building. Bank of America's Asian Advisory Council is made up of senior leaders who work to improve advocacy and create opportunities for career advancement for colleagues of Asian descent across the bank.

Shamina Singh, founder and president of Mastercard’s Center for Inclusive Growth and Maneesh Goyal, founder & partner at SONA & SONA Home, brought together 200+ Desi/South Asian and LGBTQ+ leaders and allies for a celebration of the passage of the Respect for Marriage Act and to uplift LGBTQ+ role models in the South Asian community. The event benefited Desi Rainbow Parents & Allies, a charitable organization that provides a community for Desi/South Asian families with LGBTQ+ members. TAAF was a proud partner alongside Mastercard’s Center for Inclusive Growth, ADL, McKinsey & Company, Deutsche Bank, and JP Morgan. 

As part of P&G's ongoing advocacy for equality and inclusion, they are taking meaningful action to elevate their partners, providing much needed support. To address rising levels of bias against the AAPI community, P&G launched a film and integrated campaign designed to inspire conversation and action around correctly pronouncing AAPI names. As an AAPI Giving Challenge partner, P&G has continued to demonstrate leadership by supporting the launch of a Sesame Street special devoted to addressing anti-AAPI hate, and introducing their first-ever Asian-American character, Ji-Young.

In 2021, Walmart and the Walmart Foundation founded the Walmart.org Center for Racial Equity with a $100 million commitment over five years to address the systemic racism and accelerate change. Walmart joined the AAPI Giving Challenge as a founding partner to support projects that drive impact for the AAPI community.