Together we ensure AAPIs are seen in our full humanity through authentic stories.
Project Highlights
Lights, Camera, AANHPI!: A Creative Development Directory
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Lights, Camera, AANHPI!: A Creative Development Directory
Red Light, Green Light: Overcoming Roadblocks to Asian American Creative Executive Success in the Entertainment Industry
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Red Light, Green Light: Overcoming Roadblocks to Asian American Creative Executive Success in the Entertainment Industry
Our Approach
We’re improving AAPI representation in mainstream media to combat stereotypes and elevate our stories.
Our vision is to support, uplift, and develop future AAPI creatives and executives to elevate authentic reporting and stories that combat harmful stereotypes and celebrate authentic AAPI narratives.
We do this by:
Increasing AAPI decision-makers and creatives in journalism, media, and entertainment.
Developing and growing mentorship and pipeline programs with media organizations to support emerging AAPI creatives and professionals.
Supporting and amplifying narrative shifting stories and projects about AAPIs that promote authentic stories with an educational purpose.
Our partners leading the way in Narrative Change
Grantees
Asian American Journalists Association (AAJA)
Asian American Journalists Association (AAJA)
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Center for Asian American Media (CAAM)
Center for Asian American Media (CAAM)
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Coalition of Asian Pacifics in Entertainment (CAPE)
Coalition of Asian Pacifics in Entertainment (CAPE)
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Rideback Ranch
Rideback Ranch
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For too long, AAPIs have remained supporting acts in media.
40% | 90%
Films exclude AAPIs
In a study of 1,300 films from 2017-2019, 40% and 90% of them excluded Asian American and Pacific Islander characters respectively.
Source: USC Annenberg Inclusion Initiative
Source: USC Annenberg Inclusion Initiative
1 out of 4
News stations
In the top 20 designated media markets, 1 in 4 stations didn't have AAPI news anchors on air.
Source: AAJA
Source: AAJA
8.4%
AAPI studio executives
Within major entertainment studios, only 8.4% of top executives are AAPI.
Source: USC Annenberg Inclusion Initiative
Source: USC Annenberg Inclusion Initiative
Grant Applications
Thank you for your interest in The Asian American Foundation.
At this time, we are not accepting new proposal submissions. Please subscribe to our newsletter to hear about upcoming funding opportunities.