Meet the AAPI trailblazers who changed America.
They shaped some of our nation's biggest industries and cultural shifts. Now, they're sharing their stories. A new series by TAAF and Wong Fu Productions, now streaming on YouTube.

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About the Campaign

A national campaign by The Asian American Foundation (TAAF) that celebrates Asian American and Pacific Islander (AAPI) impact as an essential part of our nation's story.

Created in partnership with Wong Fu Productions, The United States of Asian+America is an interview series that goes coast to coast uncovering the hidden AAPI stories, trailblazers, and historic turning points behind America’s biggest industries and cultural shifts—revealing that these are not just AAPI stories, but the story of America itself.

By uplifting our stories, our goal is to encourage AAPIs everywhere to celebrate the complexity and beauty of their dual identities and be empowered to see themselves in the American narrative. We have always been here, belong here, and will help define America’s future.

‍The United States of Asian+America is an expansion of TAAF's award-winning “Asian+American” PSA campaign, which launched in 2025 to foster dialogue around the beautiful complexity of being both Asian and American.
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Our Partner

Leading the production of this digital series is Wong Fu Productions, an independent digital production company specializing in commercial and film production founded in 2003.

Director: Philip Wang

Producer: Benson Quach

Established as a YouTube channel reaching over 3 million subscribers and over half a billion views, the company has evolved into a full-service creative studio.

With independent narrative work that has landed on streamers and theaters around the world, and award winning branded content and campaigns for leading companies, Wong Fu has become a beacon in Asian American media for generations. Through its commitment to representing the AAPI audience, as well has uplifting new AAPI talent in front and behind the camera, Wong Fu continues its mission from over 20 years ago.

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Limited Campaign Collaboration

Denim Tang Jacket

‍As part of the campaign, TAAF is celebrating local AAPI business owners and their businesses through limited edition collaborations.

Now, you can purchase an exclusive Tang Denim Jacket, created by Bay Area AAPI-owned streetwear brand Nostalgia.

Founded by Chinese American and Filipino American creatives Humbert Lee and Jaden Yo-Eco, every piece in Nostalgia’s collection is a reflection of their Asian+American identity, shaped by their cultural upbringing and their Bay Area roots.

Asian+American Holiday

Explore Asian+American recipes this holiday season

Food is a powerful expression of Asian+American identity, bringing together heritage, family traditions, and personal reinvention. At TAAF, we believe Asian American history is American history—and food is one way those stories are passed down.

TAAF's Asian+American Holiday brings together AAPI chefs, influential voices, and creators to share recipes that reflect the many ways we make our histories, cultures, and identities our own.

Resources

Explore these resources to learn about, support, and uplift our community.