About the Campaign
Created in partnership with Wong Fu Productions, The United States of Asian+America is an interview series that goes coast to coast uncovering the hidden AAPI stories, trailblazers, and historic turning points behind America’s biggest industries and cultural shifts—revealing that these are not just AAPI stories, but the story of America itself.
By uplifting our stories, our goal is to encourage AAPIs everywhere to celebrate the complexity and beauty of their dual identities and be empowered to see themselves in the American narrative. We have always been here, belong here, and will help define America’s future.
The United States of Asian+America is an expansion of TAAF's award-winning “Asian+American” PSA campaign, which launched in 2025 to foster dialogue around the beautiful complexity of being both Asian and American.
Our Partner
Leading the production of this digital series is Wong Fu Productions, an independent digital production company specializing in commercial and film production founded in 2003.
Director: Philip Wang
Producer: Benson Quach
Established as a YouTube channel reaching over 3 million subscribers and over half a billion views, the company has evolved into a full-service creative studio.
With independent narrative work that has landed on streamers and theaters around the world, and award winning branded content and campaigns for leading companies, Wong Fu has become a beacon in Asian American media for generations. Through its commitment to representing the AAPI audience, as well has uplifting new AAPI talent in front and behind the camera, Wong Fu continues its mission from over 20 years ago.
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