The United States of Asian+America

Meet the AAPI trailblazers who changed America.

They shaped some of our nation's biggest industries and cultural shifts. Now, they're sharing their stories. A new series by TAAF and Wong Fu Productions, now streaming on YouTube.

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Explore the Latest Episodes

^{Episode One}
How Asian Americans Built the Creator Economy
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^{Philip Wang joins YouTube co-founder Steve Chen to discuss the platform’s unlikely origin story—and how pioneers, including Phil and Wong Fu Productions, helped build a new path for Asian+American voices to be heard and celebrated on their own terms.}

^{Episode Two}‍
The Indian American Who Connected the World with USB

‍^{Shruti Ganguly sits down with Ajay Bhatt to explore how the invention of USB simplified personal computing and helped power a wave of innovation—highlighting the often-overlooked role Asian+American engineers have played in shaping the hardware that made today’s digital and AI-driven world possible.}

^{Episode Three}
Asian American Hip-Hop Pioneer

^{MC Jin and Jaeki Cho. Coming soon.}

About the Campaign

A national campaign by The Asian American Foundation (TAAF) that celebrates Asian American and Pacific Islander (AAPI) impact as an essential part of our nation's story.

Created in partnership with Wong Fu Productions, The United States of Asian+America is an interview series that goes coast to coast uncovering the hidden AAPI stories, trailblazers, and historic turning points behind America’s biggest industries and cultural shifts—revealing that these are not just AAPI stories, but the story of America itself.

By uplifting our stories, our goal is to encourage AAPIs everywhere to celebrate the complexity and beauty of their dual identities and be empowered to see themselves in the American narrative. We have always been here, belong here, and will help define America’s future.

‍The United States of Asian+America is an expansion of TAAF's award-winning “Asian+American” PSA campaign, which launched in 2025 to foster dialogue around the beautiful complexity of being both Asian and American.
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Our Partner

Leading the production of this digital series is Wong Fu Productions, an independent digital production company specializing in commercial and film production founded in 2003.

Director: Philip Wang

Producer: Benson Quach

Established as a YouTube channel reaching over 3 million subscribers and over half a billion views, the company has evolved into a full-service creative studio.

With independent narrative work that has landed on streamers and theaters around the world, and award winning branded content and campaigns for leading companies, Wong Fu has become a beacon in Asian American media for generations. Through its commitment to representing the AAPI audience, as well has uplifting new AAPI talent in front and behind the camera, Wong Fu continues its mission from over 20 years ago.

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Limited Campaign Collaboration

Denim Tang Jacket

‍As part of the campaign, TAAF is celebrating local AAPI business owners and their businesses through limited edition collaborations.

On July 3, you can purchase an exclusive Tang Denim Jacket, created by Bay Area AAPI-owned streetwear brand Nostalgia.

Founded by Chinese American and Filipino American creatives Humbert Lee and Jaden Yo-Eco, every piece in Nostalgia’s collection is a reflection of their Asian+American identity, shaped by their cultural upbringing and their Bay Area roots.

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Asian+American Storytelling Initiative

AAPIs have been part of this country’s story for over 250 years. We can’t tell this history alone.

To transform this series into a community-powered movement that uplifts AAPI history, we're excited to announce the TAAF Asian+American Storytelling Initiative: a program that invites creatives across the country to join us in telling stories about our shared history.

Later this summer, storytellers can participate by submitting a pitch around an important AAPI figure, movement, or moment in U.S. history. Pitches will be evaluated by a committee of acclaimed creators and filmmakers, and finalists will receive awards up to $10,000 and mentorship to develop their ideas into short-form videos.

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Share Your Asian+American Story

We’re not caught between two worlds, we’re creating a new one.

How have you embraced being fully Asian and American? Are there moments where you’ve felt the complexity, or even tension, of navigating two cultures?
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Share your Asian+American story and tag @taaforg for a chance to be featured.